Events
Online Round Table with Sam Jacobson
When: 07/30/2024
Members and First-Timers will join in a round table discussion about Friction in the Buyer's Journey
Not getting enough inquiries? Tired of couples not responding? Or saying they're interested but then disappear? Or go in a different direction after a great discovery call?
The reason is likely "friction" in the buyer's journey. Friction slows down progress making it hard to move forward - and most wedding pros are adding friction in dozens of places in the sales process without even knowing it.
Join the conversation with Sam Jacobson, wedding sales and buyer psychology expert, to learn::
Where you're creating friction unintentionally?
Why do couples slow down at certain parts of the sales process?
How you can create a "path of least resistance" to get more signed contracts?
Bio:
Sam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics.
Event pros call him up when they run out of luck, natural ability, charisma and connections, because the tips and techniques he offers help even the best reach their full potential.
Sam's spent 17+ years obsessing about how to get couples to pay more for event services. Predictive behavior profiling, value building, communication theory, choice architecture, persuasion tactics. You name it, he's learned about it and used it to market and sell over $10,000,000 directly to clients in the wedding industry.
In 2016, Sam started Ideaction Consulting to help wedding pros reach their goals. He and his wife, Katy Taylor Jacobson, offer business and sales coaching, website copywriting and design, a mastermind, and immersive strategy retreats for event companies just like yours.
Check out his podcast, Own Your Business, to hear how you can use the science of sales and marketing to reach success.