BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//members.emergeeventcollective.com//NONSGML members.emergeeventcollective.com Events //EN
X-ORIGINAL-URL:https://members.emergeeventcollective.com/events/0A913F99-1F66-45D4-BAFC-1A6E4512FF03
METHOD:PUBLISH

BEGIN:VEVENT
UID:0A913F99-1F66-45D4-BAFC-1A6E4512FF03@members.emergeeventcollective.com
DTSTAMP:20260309T094800Z
DTSTART;TZID=US/Mountain:20240730T100000
DTEND;TZID=US/Mountain:20240730T113000
LAST-MODIFIED:20260309T044800
CREATED:20260309T044800
SUMMARY:Online Round Table with Sam Jacobson
DESCRIPTION:Members and First-Timers will join in a round table discussion about Friction in the Buyer's Journey\n\nNot getting enough inquiries? Tired of couples not responding? Or saying they're interested but then disappear? Or go in a different direction after a great discovery call?\n\nThe reason is likely "friction" in the buyer's journey. Friction slows down progress making it hard to move forward - and most wedding pros are adding friction in dozens of places in the sales process without even knowing it.\n\nJoin the conversation with Sam Jacobson, wedding sales and buyer psychology expert, to learn::\n\nWhere you're creating friction unintentionally?\n\nWhy do couples slow down at certain parts of the sales process?\n\nHow you can create a "path of least resistance" to get more signed contracts?\n\nBio:\n\nSam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics.\n\nEvent pros call him up when they run out of luck, natural ability, charisma and connections, because the tips and techniques he offers help even the best reach their full potential.\n\nSam's spent 17+ years obsessing about how to get couples to pay more for event services. Predictive behavior profiling, value building, communication theory, choice architecture, persuasion tactics. You name it, he's learned about it and used it to market and sell over $10,000,000 directly to clients in the wedding industry.\n\nIn 2016, Sam started Ideaction Consulting to help wedding pros reach their goals. He and his wife, Katy Taylor Jacobson, offer business and sales coaching, website copywriting and design, a mastermind, and immersive strategy retreats for event companies just like yours.\n\nCheck out his podcast, Own Your Business, to hear how you can use the ...
LOCATION:
URL:https://members.emergeeventcollective.com/events/0A913F99-1F66-45D4-BAFC-1A6E4512FF03
SEQUENCE:1773049718824
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER;RELATED=START:-PT01H00M00S
END:VALARM
END:VEVENT
END:VCALENDAR